Speaking at the 3rd Africa Media Advertising Sales Summit is the CEO of PHD Ghana, Bright Ladzekpo.
He is a marketing communications professional with 23 years of experience in driving transformational growth and market leadership for businesses and brands.
Bright is a pioneer at heart, has a challenger mind-set, and is an industry thought leader who is passionate about trend-spotting, path-finding and innovating for effective brand-building.
He has consistently championed a data-driven approach, the application of Marketing Science principles to marketing communications, and spoken about the implications of Artificial Intelligence for marketing, brands and businesses in Africa.
He is a member of the Executive Council of the Advertising Association of Ghana, the Adverts Vetting and Regulation Committee of the FDA in Ghana and the “Africa Rising” event planning team of the International Advertising Association (IAA).
Meet Bright Ladzekpo at the third edition of the annual Africa Media Advertising Sales Summit (AfriMass) on 25th November 2021 on the topic “Advertising Decisions Driven by Better Data” under the theme, “The Sustainability of Media Revenue Post COVID-19”..
Visit www.Afrimass.com for event registration details.