Google has announced some key updates to its Search algorithms which will look to highlight more valuable results, created for humans, as opposed to web pages that have been designed purely with SERP ranking in mind.
Google’s main target with these new updates is low quality aggregator sites, which aim to match up with common search terms in order to suck in more Search traffic.Now, Google says that it will put more emphasis on content quality and depth, which could spark a change in broader SEO approach.
The update, as Google says, is aimed at low quality sites that have been constructed purely to game the algorithm, by including specific keyword matches and data notes that align with key Google search trends.In other words, if you’re creating shallow content based purely on keyword matching, in order to rank in Search, you may soon see a dip in your SERP rankings.
As always, Google wants to ensure that users get the most relevant, helpful results, which are generally not provided by aggregator sites or those constructed purely with Search rankings in mind. That could reduce the value of common SEO tactics, like using exact search terms in your headers, and keyword stuffing (which is already bad practice).
Similar to the helpful content update, Google’s review focus is designed to highlight more product reviews that share in-depth research, ’rather than thin content that simply summarizes a bunch of products’.
So if you’re looking to incorporate product reviews and UGC into your website, you’ll want to try to include more in-depth info, as opposed to quick hitter quotes and one-liners.
Again, the main focus for Google is to keep providing quality, informative results in Search, which answer the questions that searchers have when they come to its apps. The better you can do this, in detail, the better your Search performance should theoretically be.
